Champion of the Crescent
4 month marketing campaign
Print Communication, Digital Strategy, Communications Strategy, Content Development, Illustration
The Surrey Hospital & Outpatient Foundation needed an awareness campaign for their inaugrual paddleboard event to raise money for kids mental health. Jibe Designs was brought on board to establish their vision by creating a four month strategy to increase digital and marketing presence in the Surrey area and with the Paddleboard Community.
Champion of the Crescent had two simple objectives for the work – create a social media & marketing campaign to increase visits to the website and increase participation from the site. Prominent taglines and logos, combined with consistent messaging and colors of the Foundation, are the details that establish the visual representation of the campaign, conveying a community theme by using “real” people living in Surrey, BC.
Jibe Designs created marketing their print materials; posters, rack cards, and bus shelter advertising. We established a digital marketing campaign: blending mobile, social marketing and e-mail techniques. We also created all their event signage.
